Throughout history, female athletes have faced inequities in just about everything. Funding and pay, gender stereotypes, discrimination and sexism are just a few examples. Despite these obstacles, female athletes continue to break barriers and inspire generations with their strength and determination.

The world of football is dominated by discrimination against women. This statement football jersey is designed to speak up and insist on sports justice. Combining the classic football shirt aesthetic with an important message about gender inequality within the world of football. this is the kind of football shirt we want for ourselves: The one that supports the ‘Sports Justice’ club.

Thanks to the sponsors 'dansk kvindesamfund' and 'menssäkrad' for supporting the project and further emphasising the message

fuck sexism - change the score.

services

Concept development
Art Direction
Product development
Photography
Branding

Try better Change the Score football tee in action showed on a person skateboardingTry better Change the score football jersey shown from the front and back. On the front it says "Embrace try better" including logos from Messakrad, Dansk Kvindesamfund, INC Studio and a Sports Justice designed coat of arms. On the back it says "equality score 0" and "the industry is dominated by discrimination against women. Fuck sexism, change the score". The Try Better Change the Score football tee/jersey in action worn by a person at Roskilde FestivalThe 'Sports Justice' coat of arms logo designed for the Try Better Change the score football t-shirt. The Try Better Change the Score sports jersey worn on a person skateboarding